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Stevia is a new natural sweetener which is extracted from the stevia leaves (Stevia Rebaudiana Bertoni). It has a high sugar sweetness equivalent level with extremely low caloric value. Its sweetness is 200-300 times that of cane sugar and its caloric value is 1/300 that of cane sugar. After a large amount of laboratory tastings, stevia sugar has been proven to be without any toxic and side-effect, non-carcinogenic and is safe to be consumed.

Stevia can be widely used in food, beverages and drinks, medicine, chemical products for daily use, wine-making, cosmetics, flavorings, etc. industries. Compared with using cane sugar, it can reduce cost by as much as 60%.

Stevia is off-white color, with appropriate taste, free of peculiar smell and is a new sugar source with a very bright future. At present, stevia has been approved by P. R. China's Ministry of Health and Ministry of Light Industries as a natural, low calorie sweetener whose taste is closest to that of cane sugar.

Besides cane sugar and beet sugar, it is the third natural sweetener with full potential for further development and specifically for those in pursuit of health. It is globally recognized as "The 3rd International Sweetener Source".

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